I started BLOOMTHiNK because I’ve always had this natural drive to see what’s awesome in people and help them share that with the world—if they want to. I love being the cheerleader, the person who sees their potential and helps them make it clear to others.

When I first started, I’d just finished my MBA, the pandemic hit, and the job market was a mess. I had work experience, but not much industry experience, (outside of school) and no one was hiring. So, I made my own job.

Along the way, I had a conversation with a friend in the same industry and realized what I had been doing all along (or attempting lol) was essentially “experience design.” I didn’t know that term at first, but I was already learning about branding while paving my own path. "What do I want to do? Who do I want to help? Why does it matter to me?" I was figuring out my own answers to the same questions I ask my clients now.

In solving that for myself, I learned how important it is to know. To have clarity about what you’re building, who it’s for, and what you’re trying to say. That knowledge is power. I also learned that a lot of people don’t have it—or don’t even know they’re missing it.

I want to change that. I want to give small businesses the same tools and strategies the big dog companies use—because you’re just as incredible as they are. Maybe even more. You just need the skills to show it. That’s why BLOOMTHiNK exists. To help you figure out what makes your business amazing and give you the confidence to put it out there in a way people can’t ignore.